How Can I Best Use Signs in My Store?

The proper design and use of in-store signage will promote your products and direct customers to their location. They'll also reinforce your brand image. To begin with, make sure the size of the signs fit with your store.

Also, use concise wording, make sure they receive the proper lighting, and position them in a way that offers them high visibility without detracting from your products or displays.

If your budget allows for it, digital signage such as LCDs, plasma, and scrolling message boards are the wave of the future and allow you to send various messages and images that static boards can't. Some studies even indicate that customers better recall the movement, scrolling, or changing graphics of digital signs, especially if they're placed in high-traffic locations.
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